our solutions

Online Nutrition Ed

Our online, stage-based nutrition education system.

Health eKitchen

A recipe-based resource and video library for WIC foods.

Peer Counselor Tracker

Monitor and get reports on your breastfeeding peer counselors.

what we do

#1  we change behavior

Improving the quality of life by changing human behavior. That’s what we do. And we believe we do it really well through a host of products designed to positively influence the parent-child feeding relationship. At least that’s what we hear from the WIC clients and staff we serve. But it’s not about us. It’s about the lives we're dedicated to influencing. And those lives include hundreds of thousands of WIC clients in 26 states across the country. With over 30 bilingual lessons, thousands of resources, and over 3 million client lessons completed, we've learned a thing or two about integrating technology into enhancing behaviors so that the clients we serve are empowered to be the best parents they can be - no matter where they are in life. It's all about them and their relationship with their children, after all. 


#2  we serve wic clients

We currently provide WIC education online modules to WIC clients living in 28 states across the country, and we're added new partner states every year. Is anyone else providing services like wichealth.org? Not really, but you can check it out for yourself.

wichealth partner states


#3  we bring solutions to the table

The wichealth.org online nutrition education system is our flagship, and there are many features about it that are worth highlighting. But alas, if we listed them all this page would scroll on forever. A handful of features we feel are most not worthy of mentioning are listed here.

wic friendly recipes and video

Clients can access Health eKitchen Recipes, a curated library of recipes and accompanying videos associated with shopping, preparing, cooking, and storing WIC food benefits items.

quick connect

Our QuickConnect feature of wichealth.org connects with WIC state management and EBT systems. This allows agencies to access client wichealth.org data right at their fingertips, eliminating clients having to bring or email the certificate of completion to their local WIC clinic.

mobile friendly

A responsive design allows the ability for wichealth.org to fit any mobile device anywhere in the world. 

bilingual

wichealth.org and all it's lessons are available in both English and Spanish.

connect with social media

Clients can share valuable resources with their friends through their favorite social media, including email, facebook, and twitter.

breastfeeding peer counselor tracking

Agencies can track and monitor breastfeeding peer counseling interactions and usage, through our Peer Counselor Trackerproviding greater ability to maximize this valuable WIC offering.

smart system tailoring

A nutrition session with a counselor is individualized to that client and her situation. Whatever learning occurs is, in essence, tailored to the client's needs at the moment. So is true with wichealth.org. Through the help of our patent pending smart system tailoring approach, no two clients will have the same experience. Rather, resources are shared with clients based on their specific needs. We don't just give everyone the same content like every other WIC online nutrition education program out there does; we provide a tailored approach to meet the client where she is in her journey.

theory driven

Steeped, steeped, steeped in theory, wichealth.org delivers programming that will have the greatest potential for enacting behavior change. Stages of change, behavioral intent, persuasive communication, COM-B, theory of planned behavior, and health belief model all converge within each lesson to best assist clients in their journey. 


States interested in joining should contact Bob Bensley at bensley@wmich.edu