our solutions

Online Nutrition Ed

Our online, stage-based nutrition education system.

Health eKitchen

A recipe-based resource and video library for WIC foods.

Peer Counselor Tracker

Monitor and get reports on your breastfeeding peer counselors.

what we do

#1  we change behavior

Improving the quality of life by changing human behavior. That’s what we do. And we believe we do it really well through a host of products designed to positively influence the parent-child feeding relationship. At least that’s what we hear from the WIC clients and staff we serve. But it’s not about us. It’s about the lives we're dedicated to influencing. And those lives include hundreds of thousands of WIC clients in 30 states across the country. With over 50 bilingual lessons, thousands of resources, and over 7 million client lessons completed, we've learned a thing or two about integrating technology into enhancing behaviors, so the clients we serve are empowered to be the best parents they can be - no matter where they are in life. It's all about them and their relationship with their children, after all. 

#2  we serve wic clients

We currently provide WIC education online modules to WIC clients living in 30 states across the country, and we are adding new partner states every year. Is anyone else providing services like wichealth.org? Not really, but you can check it out for yourself.

wichealth Partner States Map

#3  we bring solutions to the table

The wichealth.org online nutrition education system is our flagship, and there are many features about it that are worth highlighting. Those we feel most worthy of mentioning are listed here.

Health ekitchen

Clients can access Health eKitchen, a curated library of healthy recipes that include one or more WIC ingredients. Many recipes have an accompanying video that helps demonstrate how to make the recipe and increases client engagement.

quick connect

Our QuickConnect feature connects with WIC state management and EBT systems. This allows agencies to access client wichealth.org data right at their fingertips, eliminating clients having to bring or email the certificate of completion to their local WIC clinic.

mobile friendly

A responsive design allows for wichealth.org to display nicely on any mobile device anywhere in the world. 


wichealth.org and all its lessons are available in both English and Spanish.

connect with social media

Clients can share valuable resources with their friends through email or the ever-popular Facebook. Also, be sure to check out our Pinterest account.

smart system tailoring

A nutrition session with a counselor is individualized to that client and her situation. Whatever learning occurs is, in essence, tailored to the client's needs at the moment. So is true with wichealth.org. Through the help of our patent-pending smart system tailoring approach, no two clients will have the same experience. Rather, resources are shared with clients based on their specific needs. We don't just give everyone the same content like every other WIC online nutrition education program out there does; we provide a tailored approach to meet the client where she is in her journey.


Steeped in theory, wichealth.org delivers programming that will have the greatest potential for enacting behavior change. Stages of change, behavioral intent, persuasive communication, COM-B, theory of planned behavior, and health belief model all converge within each lesson to best assist clients in their journey. 

States interested in joining should contact Bob Bensley at bensley@wmich.edu