wichealth.org is now completely mobile ready for use on smartphones. "The shift to mobile addresses the need we've seen with the continual client increase in use of mobile ready devices," commented Creative and Technical Director Jason Rivas. "Not being mobile in today's environment means not truly understanding the use patterns of the people you are trying to serve." In addition, the entire site has also been optimized to work most efficiently on larger mobile devices, such as tablets. "We're looking forward to really digging into usage data and the impact the mobile platform is having on continued success in moving WIC clients toward sustainable behavior change," said Rivas.